centermail | Marketing with the Center | Ticketing an event

The Center - General Information

Attracting over 240,000 visitors to the building and 3.5 million hits to the websites, The Center has the audience for your message! Arts enthusiasts, locals, and visitors alike can purchase tickets to grand symphonic and choral events, exciting jazz, rock and blues concerts, classic plays and Broadway musicals, and so much more!

While most events occur during the fall, winter, and spring, The Center is also home to several popular summer activities, including "AurorA: The Great Northern Lights,"and the Alaska Theatre of Youth's Summer Conservatory. The arts come to life year-round at The Center!

Eight (8) Resident Companies, as well as other promoters, use CenterTix as their main ticketing vendor for events at The Center and at other venues throughout Alaska. Advertising your business through The Center's MyAlaskaCenter.com and CenterTix.net reaches a diverse audience throughout the year.

*More than half of all tickets are purchased online.

By marketing your business through The Center you will reach thousands of savvy arts consumers. Subscribe to the entire year of the MyAlaskaCenter Package and/or the Digital Ticketing Package and you'll receive a 10% discount. To discuss marketing possibilities with The Center, please contact Amanda Hutchins, Community Relations Coordinator, at 263-2923 or ahutchins@alaskapac.org.

View this information in printable format.

MyAlaskaCenter.com Package	Reach	Publication Specifications / Quarterly Pricing
MyAlaskaCenter.com Home Page	In Fall 2008, www.alaskapac.org and www.centertix.net combined into one great website: www.myalaskacenter.com. Over 3,547,990 hits occurred in the 2008-2009 Season for MyAlaskaCenter.com and CenterTix.net combined. Quarterly Rotating Ad located on MyAlaskaCenter HomePage, each Section HomePage, CenterTix HomePage, CenterTix Upcoming Events eBlast, The Center eNews eBlast, and The Center's Lobby Digital Displays Include a link to your business website	5-20K max. file size 185 x 185 pixels (limit 6 rotating ads per quarter) Each ad links directly to your website. Quarter Cost Sept - Nov $500 Dec - Feb $500 Mar - May $500 June - Aug $250   Select this package and subscribe to an entire year of advertising for only $1,575 - a 10% savings! A limit of 6 clients per quarter for this package guarantees a great level of exposure for your business!   Your MyAlaskaCenter.com digital ad is a rotating ad that can be found on the MyAlaskaCenter homepage, section homepages, and CenterTix.net homepage, CenterTix Upcoming Event eBlast, and Center eNews eBlast. MyAlaskaCenter Package clients also get the added benefit of being seen on The Center’s Lobby Digital Displays. People don’t like to wait…they want answers and solutions -- and they want them now! With your MyAlaskaCenter.com digital ad your customers are one click away from your most important marketing tool, your website. Need help creating an impression??The Center’s team can design your ad professionally and effectively. Your MyAlaskaCenter.com digital ad will be posted quickly. We will consult with you to ensure the image and message appear as you desire. Don't forget to measure the success of your MyAlaskaCenter.com digital ad campaign! We will send you statistics on click-through rates from your ad. Compare your ad’s performance against sales. Is there a direct correlation? Do sales increase as click-throughs increase?   ADDED BONUS The Center Lobby Digital Displays Over 240,000 patrons visit The Center annually
CenterTix.net Home Page
CenterTix Upcoming Events eBlasts	Over 39,650 patrons opt-in to receive this monthly communication from CenterMail Quarterly rotating ad on quasi-monthly eBlast sent to CenterMail members Sept-Nov: 3 eblasts Dec-Feb: 3 eblasts Mar-May: 3 eblasts June-Aug: 2 eblasts Include a link to your business website
Center eNews eBlasts	About 2,000 patrons opt-in to receive this monthly communication from CenterMail Rotating ad on quarterly eBlast sent to CenterMail members September/October/November December/January/February March/April/May June/July/August Include a link to your business website
Digital Ticketing Package	Reach	Publication Specifications / Quarterly Pricing
Confirmation Email	Approximately 48,600 confirmation emails were delivered to patrons in the 2008-2009 Season Every customer who purchases their tickets online and/or provides CenterTix with an email address at time of purchase receives an email confirmation independent of whether the patron selects to receive their ticket by mail, Will Call or the Print@Home ticketing option. Include a link to your business website.	54 x 279 pixels (limit 2 ads per quarter) Quarter Cost Sept - Nov $500 Dec - Feb $500 Mar - May $500 June - Aug $250   Select this package and subscribe to an entire year of advertising for only $1,575 - a 10% savings! A limit of 2 clients per quarter for this package guarantees a great level of exposure for your business! As soon as a patron completes an order on CenterTix, a confirmation email is automatically sent to them. This is a great opportunity to increase your exposure to an audience with discretionary income. Promote your business by offering them a special price on one of your products or services. Print@Home is an online "print your own tickets" service for events, attractions, and shows of all types. The ad spaces in the Print@Home tickets are great places for coupons with no postal or printing cost to your company. After the performance, why not give patrons a suggestion on what to do to cap off their experience. Assoicate your business with the magic of live entertainment!
Print @ Home Tickets	Over 25% of all patrons who purchase tickets during the 2008-2009 Season chose Print@Home as their delivery option Approximately 49,000 tickets were Print@Home during the 2008-2009 Season Cannot link
Thermal Tickets	Reach / Publication Specifications / Quarterly Pricing
Thermal Ticket Stock Back   All of our Resident Company subscribers receive their tickets on Thermal Ticket Stock.	Approximately 148,400 thermal tickets were given to patrons during the 2008-2009 Season Nearly 75% of patrons received a thermal ticket during the 2008-2009 Season; this includes all season subscribers to our Resident Companies and many single-ticket buyers Each print run results in 100,000 tickets produced. Choose 50,000 to run concurrently with another client. Or choose 100,000 to secure exclusivity. 3.5 x 1.1875 inches black + red, or black + red + spot color (1 available per print run, approximately once per quarter) 50,000 tickets $1,500 100,000 tickets $3,000

Terms & Conditions

• The Center tracks the click-through rate for the MyAlaskaCenter.com Package.
• MyAlaskaCenter.com images must not exceed 20K file size and 185 x 185 pixels.
• Each MyAlaskaCenter.com and Digital Ticketing ad may be updated (no more than every two weeks) for a change fee of $25 each time.
• Digital Ticketing ad will appear in Ad Space #1 or Ad Space #2. There is a limit of two spaces per quarter.
• Digital Ticketing ads may be in color, but printed quality will depend on recipient's printer.
• Digital Ticketing images must not exceed 3-7/8 x 13/16 inches or 279 x 54 pixels.
• Each ad designed by The Center is subject to a one-time fee of $75.
• The Center will bill advertisers quarterly. The contract for a MyAlaskaCenter or Digital Ticketing ad lasts a minimum of three (3) months and a maximum of twelve (12) months. Once a contract expires, The Center reserves the right to contract with a different advertiser.
• Thermal Tickets ad will appear on the back of each thermal ticket The Center prints.
• Thermal Tickets ad is available in the following colors: (1) black and white; or (2) black, white and one spot color for an extra fee.
• Thermal Tickets ad must be no larger than 250 x 90 pixels or 3-1/2 x 1-1/8 inches. Ad must be a 300 dpi image.
• The minimum Thermal Tickets order is 50,000 tickets.
• The Center will bill Thermal Tickets advertisers at the time we place the order with the ticket stock company. When it is time to re-order ticket stock, The Center reserves the right to contract with a different advertiser.
• If you choose to advertise in the form of a coupon, please make the coupon valid for at least twelve (12) months.